Our Story

TheBuilders

An operator and an engineer who spent two decades running and building real systems - now applying AI to operations that move physical product.

Dairis Zarins

Dairis Zarins

Co-founder · Operations & AI Transformation

Daniels Pitkevics

Daniels Pitkevics

Co-founder · Engineering

The Team

Meet the Builders

Dairis Zarins

Dairis Zarins

Co-founder · Operations & AI Transformation

Dairis spent nearly a decade building Printful's fulfillment operations as Director of Operations - establishing and running four production facilities across the US and Mexico: 490,000+ sq ft, 800+ employees, 20,000+ products shipped daily, as the company scaled from startup to a $1B+ business. He built Printful's global quality management system, led Lean Six Sigma, capacity planning, and data analytics programs, and ran the operations development team responsible for tech-enabled process improvement. Since 2024 his focus has been AI transformation: deploying agentic automation across real business workflows and training teams to run them. He sees operational waste the way most people see typos.

Expertise
Fulfillment & logisticsQMS / Lean Six SigmaCapacity planningAI transformationn8n & agentic workflows
Charlotte, NC
Daniels Pitkevics

Daniels Pitkevics

Co-founder · Engineering

Daniels is a senior full-stack engineer and product builder with 12+ years turning ideas into production software - native mobile apps, web platforms, backend systems, and AI-powered products built from scratch. He founded and operates Caliverse, a consumer subscription fitness app with 300K+ downloads, running engineering, payments, analytics, support, and growth - largely by building his own AI-powered agentic operating system that does the work of the team he'd otherwise have hired. He works at the frontier of AI-assisted engineering, constantly testing the latest models and systems. At What If It Works he leads engineering: system architecture, AI-assisted development, and turning messy workflows into stable, maintainable automation a business can rely on.

Expertise
Full-stack & mobileSystem architectureAI-assisted engineeringAgentic systemsDevOps
Trondheim, Norway
Timeline

The Origin Story

23
2016–2023

The operating years.

Dairis builds and runs Printful's fulfillment network (four facilities, 800+ employees); Daniels ships production software and founds Caliverse.

25
2024–2025

All-in on agentic AI.

Both go deep on AI transformation: deploying agentic automation in real workflows, building internal agentic systems, and learning what actually holds up in production.

26
2026

What If It Works launches.

Focused on operations automation. Hubs in Charlotte and Trondheim, serving clients in person and remote.

Start with the Operations AI Audit

Half a day inside your business, followed by a prioritized list of the five biggest inefficiencies and what we'd automate first.